What Are Memes?

If you have spent some time surfing the internet, you are bound to know what memes are. Memes are all the rage nowadays and the most common way of being funny and humorous.

Memes are those labeled images that make jokes, express opinions, make comparisons and show ironies. Think of “Doge,” “Success Kid”, Baby Yoda or the woman holding back her angry friend while an indifferent white cat sits at a dining table. Those are some of the most well-known memes from the past years. Memes are funny, they are relevant and they get the message across in a light manner too.

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Memes and Marketing

There are many brands that use memes and use them to promote their brand, their message and their slogan. It does not cost anything yet it is perfect. People relate to it, they enjoy the humor and they share it was well on their own social media accounts. This serves many purposes with a single stroke of brilliance. People share them which means more and more exposure. The message is received properly and the brand leaves an impression also. The word “meme” was coined by author and evolutionary biologist Richard Dawkins, who defined it as “an idea, behavior or style that spreads from person to person within a culture.” Memes have been around forever. Thousands of years before the internet, memes showed up in art, graffiti and even architecture.

Usage

You have to ensure that you are using the meme templates properly. The humor has to be right and appropriate or you could face serious backlash. Memes usually appear on the internet and some of them really become a trend and are shared by millions of people. Just assume that you crack a funny joke through a meme while marketing yourself and it gets millions of shares on social media. That is absolutely wonderful. Your brand was just seen by millions of people and you didn’t have to spend a penny for it.

You can use memes almost anywhere. Email templates. Social media banners. Postcards. T-shirts. Flyers. Ads. Greeting cards. Presentations. Swag. And if you’re brave, you can even include memes in your logo. No matter where you use them, memes are an easy way to make your designs and marketing more fun.

Memes That Work for You

Use memes that are beneficial to your cause. If you force a joke, it is not funny and people will find it lame. Use relevant meme templates and those only. That will get results for you. Make it short and hilarious, while advertising you at the same time.

In the Right Place, at the Right Time

The timing of the meme has to be accurate. You can’t use a meme when there is a disaster. You will be crucified for that. Make sure that the timing is right and then use it.

Impeccable Timing

Make lemonade while you have the lemons. Yeah I just made that up. A meme that has freshly gotten viral is your best choice. It will be relevant and will be effective too. An old meme will do you no good.

Memes Do Evolve

Memes evolve and they evolve at a fast rate. New memes keep getting viral every day and audiences forget the old ones quickly. There are some memes that stay relevant for a long time but not all memes do that. Use memes that are currently the hottest topic.

Make the Joke, Don’t Be the Joke

There is a fine line between being the joke and making a joke. Being the joke will only ridicule you and leave a bad impression of your brand. Be smart about it and you can use it to your benefit.

In short, memes are a really smart way of marketing your brand and making sure that you get the most out of it. You can do it through memes and there is no expense involved. If done rightly, it is a win-win situation.